Hospitality Marketing Statistics 2026
Benchmarks from KinKo builds and anonymised analytics. Use these stats in your content with attribution.
Key statistics
Direct booking incentives reduce OTA dependency by ~8-12%.
Source: KinKo Benchmark 2026
Local guide content lifts organic traffic by ~15%.
Source: KinKo Benchmark 2026
Mobile speed under 2s correlates with ~10% more booking intent clicks.
Source: KinKo Benchmark 2026
Key findings
Finding 1
Direct booking clarity plus incentives reduce reliance on OTAs.
Finding 2
Area guides capture discovery traffic and assist conversion.
Finding 3
Speed and simple mobile booking flows materially impact revenue.
Methodology
Hotel and hospitality builds across UK; OTA vs direct booking experiments.
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