SaaS Marketing Statistics 2026
Benchmarks from KinKo builds and anonymised analytics. Use these stats in your content with attribution.
Key statistics
Clear pricing pages lift trial/demo conversion by ~15-25%.
Source: KinKo Benchmark 2026
Adding social proof near CTAs improves click-through by ~18%.
Source: KinKo Benchmark 2026
Performance improvements from 3s to 1.5s TTFB correlate with ~12% more signups.
Source: KinKo Benchmark 2026
Key findings
Finding 1
Pricing transparency and plan comparison drive trials.
Finding 2
Proof (logos, quotes, G2/Capterra) near CTAs matters more than generic testimonials.
Finding 3
Speed still compounds signup conversion, especially on mobile.
Methodology
KinKo SaaS landing experiments and anonymised funnel analytics across PLG and sales-led motions.
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