ECOMMERCE / CUSTOM PART FINDER

MB Cycles

A bike-parts shop built around the question every customer arrives with: which part actually fits my bike?

The problem

Bike parts customers arrive with a fitment question. Standard catalogues make them guess, and a wrong guess means a return, a refund and a support email. For a specialist parts business, that uncertainty is the most expensive thing on the site.

What we built

A part finder built around the bike instead of a search box. The customer clicks the highlighted part on the bike and gets the compatible bearings and upgrade kits for it. Around that sits the rest of the shop: categories, cart, a trade page for workshops, and an import workflow that keeps stock data in one place rather than copied between systems.

Why it matters

The site answers the question before the customer has to ask it. Fewer wrong orders, less time spent on fitment emails, and a buying experience that feels like it was built by someone who rides.

THE RESULT

A parts shop where fitment is answered by a click, and product data lives in one place instead of being maintained by hand across platforms.

MB Cycles homepage with the headline Point at your bike, get the part — Positioning built around fitment confidence rather than a parts list.

The MB Cycles part finder showing a wireframe bike with clickable highlighted parts — The part finder: click the highlighted part, get compatible bearings and kits.

WHAT WAS DELIVERED

Point-and-click part finder built around the bike itself
Compatibility-led buying journey instead of charts and dropdowns
Category browsing, cart and a trade page for workshops
eBay import workflow so stock data stays in one place
Mobile-first product discovery

WHERE THIS USUALLY STARTS

One problem, fixed end to end.

Projects like this start the same way. We look at what is actually happening, find the part that costs the most time or loses the most enquiries, and build the smallest version that fixes it. You see it working within two to four weeks.

The route we would use here is Websites that do a job. If your version of this problem looks different, the first conversation is still the same: bring the messy process and we will tell you what is worth fixing first.

Book a systems review

MORE EVIDENCE

PLATFORM / AUTOMATION AND DASHBOARDSHome Assistant DashboardA wall-mounted control system for lighting, heating, security, cameras and music, built on Home Assistant and run every day in a real home.INTERNAL TOOL / AUTOMATED AUDITINGSite Audit ToolA tool that audits any URL across eleven categories and returns a scored report a business owner can actually read.AGENT / PUBLIC TENDER MONITORINGTender SniperAn autonomous agent that watches UK public procurement portals, scores opportunities against the business profile, drafts bid responses and alerts the team.

YOUR WORK

The next case study could be the process you keep doing by hand.

Bring us the handoff that keeps slipping. We will map it with the people doing the work and tell you what is worth fixing first.

Book a systems review